Paid Search (SEA)
Search Engine Ads
What is paid referencing / SEA?
Search Engine Ads - SEA, is a system of placing an advertisement on search engines in the top positions based on keywords.
Online advertising has an instant impact and gives your website more visibility, placing your web presence at the top of the search engines and also ahead of your competition.
The advantages of paid referencing
GENERATE TARGETED TRAFFIC
One of the biggest advantages is targeted traffic.
So in addition to having a lot of interested visitors, thanks to this system you can target your specific audience (the most predisposed to buy your products or services) because they already intend to acquire this service, which is why they have does the research.
How does paid search (SEA) work
To create an advertisement it is essential to master a list of keywords on which you will place yourself.
In order to have the guaranteed success of the advertising campaign, the chosen keywords must be searched by Internet users, and therefore correspond to the products and services that you offer.
In conclusion, the whole web strategy in SEA starts from the definition of keywords.
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