Thu, Sep 13, 54942
What to do after creating a website
“A website without visitors is like a ship lost on the horizon. »
Christopher Dayagdag
Christopher Dayagdag
What should be done after creating a website to attract the most
of possible visitors who buy after our services or products?
of possible visitors who buy after our services or products?
✅ We will go through the 7 most important steps in chronological order:
1️⃣ The first and most important step is to integrate Google Search console
What is Google Search Console?
Google Search Console is a service that helps you measure your site's traffic and search performance, troubleshoot issues, and make your site shine in Google search results.
You are basically confirming to Google that your site exists and that visitors can crawl it.
To give you an example, I will type the name of the company of one of our customers on Google and here it not only appears on the first page but also at the very top: jeuxdeden.be
If you want to check this for your site, it's very simple: You write the name of your company on Google and if it does not appear, then your site has not been integrated into Google Search Console.
And it's serious because you lose prospects and potential customers!
As I explained in this video users do not have the patience to search for your site and even more to wait for it to load. If you want to know more information regarding website loading speed and tricks you can use in 2021? CLICK HERE
1️⃣ The first and most important step is to integrate Google Search console
What is Google Search Console?
Google Search Console is a service that helps you measure your site's traffic and search performance, troubleshoot issues, and make your site shine in Google search results.
You are basically confirming to Google that your site exists and that visitors can crawl it.
To give you an example, I will type the name of the company of one of our customers on Google and here it not only appears on the first page but also at the very top: jeuxdeden.be
If you want to check this for your site, it's very simple: You write the name of your company on Google and if it does not appear, then your site has not been integrated into Google Search Console.
And it's serious because you lose prospects and potential customers!
As I explained in this video users do not have the patience to search for your site and even more to wait for it to load. If you want to know more information regarding website loading speed and tricks you can use in 2021? CLICK HERE
2️⃣ The second step to do is to integrate Google Analytics.
What is Google Analytics?
Google Analytics is a service that provides you with information about everyone who enters your website.
It is super important to know who entered your site, on which pages: home page, services page, the about page, etc. ? Where are they from ? From any device whether computer or mobile phone and so on. By knowing all this information you have the ability to modify your website and make the strategy to acquire new customers.
What is Google Analytics?
Google Analytics is a service that provides you with information about everyone who enters your website.
It is super important to know who entered your site, on which pages: home page, services page, the about page, etc. ? Where are they from ? From any device whether computer or mobile phone and so on. By knowing all this information you have the ability to modify your website and make the strategy to acquire new customers.
3️⃣ Create a professional email address if you haven't already.
A professional email address gives credibility to your company and you are taken seriously.
Put yourself in your client's shoes and if you discuss with him and then you have to send him an email:
Which of the two emails gives more confidence:
[email protected]
[email protected]
Another VERY important benefit that you will love is Virus and Spam Protection.
A professional email address gives credibility to your company and you are taken seriously.
Put yourself in your client's shoes and if you discuss with him and then you have to send him an email:
Which of the two emails gives more confidence:
[email protected]
[email protected]
Another VERY important benefit that you will love is Virus and Spam Protection.
4️⃣ If you don't have Facebook, LinkedIn, Twitter, Instagram or Tick Tock pages yet
Do it as soon as possible because they are a significant source of bringing in new customers and making your company known.
To convince you:
Here are some numbers
Facebook: 2.701 billion monthly active users
LinkedIn: nearly 700 million active users in 2020
Twitter: 187 million active users
Instagram: With approximately one billion active users per month
TikTok: has 800 million active users worldwide (Datareportal, 2020)
Do it as soon as possible because they are a significant source of bringing in new customers and making your company known.
To convince you:
Here are some numbers
Facebook: 2.701 billion monthly active users
LinkedIn: nearly 700 million active users in 2020
Twitter: 187 million active users
Instagram: With approximately one billion active users per month
TikTok: has 800 million active users worldwide (Datareportal, 2020)
5️⃣ Install Facebook Pixel and LinkedIn Pixel
What is Pixel?
Practically Pixel is a code that can be embedded on your website.
What is it for?
When someone visits your website and makes a purchase, for example, this triggers the Facebook/LinkedIn pixel, which itself records this action. So you know when a customer has taken an action after seeing your ad on Facebook/LinkedIn. If you use a Custom Audience, you are also able to target that customer again.
What is Pixel?
Practically Pixel is a code that can be embedded on your website.
What is it for?
When someone visits your website and makes a purchase, for example, this triggers the Facebook/LinkedIn pixel, which itself records this action. So you know when a customer has taken an action after seeing your ad on Facebook/LinkedIn. If you use a Custom Audience, you are also able to target that customer again.
6️⃣ Paid referencing
After having created social networks and you have testimonials, likes, content and engagement, I advise you to set up paid referencing actions. For a start of activity, allows you to acquire prospects immediately, unlike SEO which is a long-term practice.
Online advertising has an instant impact and gives your website more visibility, putting your web presence at the top of search engines and also ahead of your competitors.
Why I said to create the pages of social networks before the paid referencing, it is because it gives confidence to people likely to buy your products / service.
Tip – posting video testimonials is more effective than written testimonials.
After having created social networks and you have testimonials, likes, content and engagement, I advise you to set up paid referencing actions. For a start of activity, allows you to acquire prospects immediately, unlike SEO which is a long-term practice.
Online advertising has an instant impact and gives your website more visibility, putting your web presence at the top of search engines and also ahead of your competitors.
Why I said to create the pages of social networks before the paid referencing, it is because it gives confidence to people likely to buy your products / service.
Tip – posting video testimonials is more effective than written testimonials.
7️⃣ Post new quality content on topics that interest your persona
And that can be done through a blog. Why ? Because the blog is an efficient way to take places in search engines. Post weekly and offer content that could be shared and therefore increase its visibility.
Now at this point, I have shared with you these 7 steps that would do if I had just finished my website.
These are the exact steps I would take if I want to grow and also if I want to get more leads into my business.
And that can be done through a blog. Why ? Because the blog is an efficient way to take places in search engines. Post weekly and offer content that could be shared and therefore increase its visibility.
Now at this point, I have shared with you these 7 steps that would do if I had just finished my website.
These are the exact steps I would take if I want to grow and also if I want to get more leads into my business.
Book an online meeting to discuss about your presentation website or eCommerce project and how we can help you!
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