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Fri, Jul 14, 54941

5 Reasons Customers Are Leaving Your Business Website

Why clients quit the website ?
This is the question that comes up among many entrepreneurs.

You created the website, you created the logo, you make posts on social networks and paid advertisements, but many potential customers leave your company's site without contacting you?

There are various reasons behind this and in this article we will introduce you to 5 of the most important ones.
Hopeless situation in front of laptop

#1 Too many pop-ups

Pop-ups are really irritating and incoming customers leave your site very early due to incessant pop-ups.
Put yourself in your visitors' shoes and try to offer them a smooth experience. Above all, avoid displaying products/services/promotions that they are not interested in.
To do this, you can simply create another menu with the title: Promotions/Bestsellers, etc. and those who are interested will go.

#2 Lack of key information

Even if a site has an innovative and attractive design, the lack of key information will cause your visitors to leave the site in no time.
For example, if you have a visitor who is looking for information about the services you offer and you do not display them in a very clear way as soon as he arrives on the site, why would he stay?

It is therefore important that your site contains clear, relevant information so that visitors stay on the website and get what they want immediately, without the hassle.

#3 Lack of added value

When a future customer arrives on your site, it is important to see what you offer and the benefits it brings him as well as the added value that differentiates you from your competitors.
By adding this, there is a high probability that this future client will take the action you want: buy, make an appointment, download an eBook, etc.

# 4 Loading time

One of the biggest reasons potential customers leave your site is the time it takes for your web pages to load.

The longer the site takes to load, the more likely your customers are to leave the website. Since time is money, visitors don't want to waste their time waiting for your site to load. Habits have trained us not to wait for a site that takes more than 6 seconds to load.

According to an Amazon study, every 100 ms of latency you lose 1% in sales.
Luckily, there are plenty of tools and ways you can optimize your site and reduce overall load time.
Our web agency in Bruxelles offers you the creation of websites and landing pages with NodeJs, on our Elems.io platform. A site made with NodeJs can be up to 10x faster than its equivalent in PHP.

#5 Unprofessional website design

Trends and tools evolve very quickly in the IT field. Sites must be increasingly pop-up-free, well organized and clear about services, benefits, their added value and at the same time be fast while being professionally designed.

You must ensure that the design and general appearance of your website is professional.
So, in order to keep customers on your site, be sure to develop and maintain a professional-looking and easy-to-use website design.
There should be easy navigation and a user-friendly interface. This will keep your customers on your site longer.
OTHER REASONS THAT YOUR SITE IS NOT WELL OPTIMIZED AND WON'T CONVERT

1) Your site is not responsive.
2) You never issue a call to action.
3) Your content is hard to read.

CONCLUSION

As you now have complete information on why customers leave your site, be sure to work on these points and make it easier for your visitors to navigate. Focus on their satisfaction and their experience on your site and in return they will stay to read your content.
Book an online meeting to discuss about your presentation website or eCommerce project and how we can help you!
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WebShop Solutions

WebShop Solutions facilitates the establishment of your enterprise's online presence, enabling your clientele to locate you effortlessly via a superior-grade website.
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